The Colture Playbook Vol. 2 (PRE-ORDER)

The Colture Playbook: Vol. 2 – A Music Business Guide to Wealth and Independence is the highly anticipated follow-up to The Colture Playbook: Vol. 1, continuing the journey of COLTURE co-founder Ty Baisden and acclaimed music journalist Yoh Phillips as they dive even deeper into what it takes to thrive in the music industry without selling your soul—or your masters.

Where Volume 1 introduced readers to Ty’s unorthodox rise and the foundational mindset behind COLTURE, Volume 2 is about scaling, sustaining, and securing independence. Focused on the years 2018 to early 2020, this book documents how Ty and his team built an artist-first, ownership-driven business around R&B star Brent Faiyaz—and did so without caving to the pressures of the mainstream industry.

Structured around 13 raw, reflective, and instructive chapters, this volume explores:

• Discipline and Work Ethic as tools for longevity, not just survival.
• Rejecting industry illusions (aka the Kool-Aid) in favor of substance and strategy.
• Financial literacy and catalog ownership as the real keys to generational wealth.
• The rise of COLTURE as a boutique, creator-led movement redefining equity in entertainment.
• Cautionary tales from music legends that highlight what not to do on your path to success.
  
  

More than just a business guide, Volume 2 is a playbook for creators, executives, and entrepreneurs looking to build something real, own what they create, and leave a lasting legacy. It’s a powerful reminder that independence is not a trend—it’s a strategy, and the game is only getting started.

DISCLAIMER: THIS IS A PRE-ORDER. SHIPPING FOR THIS WILL BEGIN ON MARCH 24TH

Please allow TWO WEEKS for fulfillment.  USPS is currently experiencing delays and customers may experience a longer shipping window than expected. 

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